
Digital
Today’s media landscape, which has already changed dramatically after the advent of social media, continues to morph, shift and evolve. Not two decades ago, all eyes were glued to relatively few news sources, namely major newspapers and evening newscasts. Today, we encounter information overload on a daily basis. Audiences are fragmented. They’re also transient, moving from one platform to another as new replaces old. Even the computer itself is becoming less relevant as more and more internet traffic originates from mobile devices.
To the casual observer, all of this change looks like chaos. For the CLS Strategies digital team, it’s an opportunity for our clients. We know that the data-rich online world provides unparalleled abilities to microtarget your message to precisely the right audience, bypassing traditional gatekeepers if need be. That’s why we infuse digital into everything we do, applying the lessons from winning U.S. presidential campaigns and leading advertising firms to help CLS Strategies clients at home and abroad.
Our Digital Clients
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Impact Iran -
People's Democratic Party (Nigeria) -
International Launch Services -
Arab Bank -
Champagne Bureau, U.S. -
PhRMA -
Investment Company Institute -
Airlines for America -
Don't Comcast the Internet Campaign -
Computer & Communications Industry Association -
Massa For President (Argentina) -
Center for Wine Origins
Case Studies
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Don't Comcast the Internet
CLS Strategies built and spearheaded the successful, business-driven campaign to urge the FCC and Department of Justice to deny the Comcast-TWC merger. -
Impact Iran
Defenders of human rights turned to CLS Strategies for help raising international attention and pressure on Iran’s government to keep its human rights promises.