Dan Smith

Managing Associate

Dan creates tailored digital campaigns across mobile, email and social media platforms to reach influencers, improve brand perception and amplify traditional media efforts for a diverse clientele of non-profits, political candidates, Fortune 500 companies, advocacy groups and prominent trade associations. Dan advises clients facing regulatory and reputational concerns, and his work spans CLS Strategies’ public affairs and international practice areas. His international work extends to Venezuela, where he has lent his digital expertise and guidance to the opposition for a number of strategic initiatives.

Wherever they fall on the world map, each client receives Dan’s full range of services: strategy development and optimization, campaign management, graphic design, analytics reporting and insightful market research. Dan’s capabilities are bolstered by his nuanced institutional knowledge of clients’ specific needs and key issues. Notably, Dan recently received PR News’ “Rising Stars 30 & Under Award” as recognition for his consistent ability to deliver for his clients.

Prior to joining CLS Strategies, Dan worked for the non-profit Institute for Energy Research (IER) for two and a half years. As Manager of Digital Media & Communications, Dan managed IER’s social media accounts, helped oversee advertising campaigns, assisted with website development and production, drafted opinion pieces for local and national publications and created the organization’s first membership guide.

Dan holds a degree in English from Furman University.


Insights from Dan

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