A French Investigation Reveals How To Tell Where Your Wine Really Came From

Forbes | Jill Barth

There is a global movement to ensure that a wine's birthplace is clearly labeled on the bottle. According to Wine Origins, "when it comes to wine, location matters." This approach is officially supported by producer organizations around the world including Bordeaux, Champagne, Burgundy and 20 other distinct growing regions, all members of Wine Origins.

It's not only important to the producer, but also to the consumer. Based on a 2018 report conducted by GBA Strategies, Wine Origins revealed that "79% percent of consumers consider the region where a wine comes from an important factor when buying wine."