CLS Strategies Named an AVA Digital Platinum Award Winner

CLS News
February 11, 2015

CLS Strategies Named an AVA Digital Platinum Award Winner

 CLS Strategies has earned an AVA Digital Award for a multifaceted digital and social media campaign we created and led. The Champagne Bureau, USA campaign was awarded the 2015 Platinum Award, an honor bestowed on those entries which evolve the ways and means that creatively engage audiences, utilizing the convergence of digital arts, technology and information.

The Champagne Bureau, USA is the official United States representative of the Comité Interprofessionnel du Vin de Champagne (CIVC), a trade association that represents Champagne houses and grape growers from Champagne, France. Our efforts are centered on two priorities - the promotion of Champagne wines and the protection of the Champagne name. At the core of this dual mission is our social media campaign, which provides opportunities every day to spread our message and—tweet by tweet—move the needle in the conversation on wine location and truth-in-labeling. 

In 2014, not only did we continue to increase our highly active following--including thousands of trade and media members in addition to general wine consumers and Champagne enthusiasts--but our social media campaign expanded in reach and exposure to the greater online community. One of our most notable viral victories was #ChampagneDay 2014, which broke records when nearly 8 million social viewers raised a flute to Champagne and raised awareness of the Champagne appellation.

The AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication. Entries are administered and judged by the Association of Marketing and Communication Professionals who base their evaluations on the quality, creativity and resourcefulness of the work product.

CLS Strategies and the Champagne Bureau, USA are honored to be recognized by this distinguished industry leader. The award-winning Champagne Bureau, USA social media campaign can be viewed on its Facebook and Twitter page.

 
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