CLS Strategies’ public affairs campaign named PR News Platinum Award finalist

CLS News
July 31, 2018

CLS Strategies’ public affairs campaign named PR News Platinum Award finalist

WASHINGTON, D.C. - CLS Strategies has been named a finalist for the PR News Platinum Awards in the Public Affairs category for its successful work with Insulet Corp. – a top ten Forbes Innovative Growth Company – to secure Medicare coverage of its revolutionary Type 1 diabetes (T1D) wireless insulin pump, the “Omnipod.” Prior to securing Medicare coverage in January 2018, the Omnipod was the only FDA-cleared insulin pump not reimbursed by Medicare. This caused many T1D patients using Omnipod to lose access once they aged into the Medicare program unless they could pay out of pocket for the pump.

Insulet turned to CLS Strategies to design and execute a multi-pronged media relations, grassroots and digital campaign aimed at securing Medicare coverage for Omnipod. The work was complementary to Insulet’s ongoing work with the diabetes community, healthcare providers and government relations.  After years of work by Insulet to obtain Medicare coverage for Omnipod, CLS helped bring greater public attention to the consequences of the lack of coverage and the need for it.  Ultimately, this campaign helped to persuade federal health officials to cover this innovative device. Medicare coverage of Omnipod will now provide tens of thousands of T1D patients who age into Medicare freedom of choice in their diabetes treatment therapy.

The PR News’ Platinum PR and Agency Elite Awards Luncheon will take place on September 21 at the Grand Hyatt New York, where the winners will be announced. Sport journalist and producer Hannah Storm will be featured as the keynote speaker of the event.

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