CLS News
April 1, 2021

CLS Strategies is a Washington, D.C.-based strategic communications firm with a 25+ year track record of helping clients manage complex, high-stakes environments. We specialize in public affairs, covering both regulatory and legislative issues, as well as legal and crisis matters. 

We are looking to hire an energetic, hardworking, experienced and organized individual for the Managing Associate position. We look for driven self-starters with the ability to grasp and communicate complex subject matter and who work well with teams. Candidates must possess strong writing and research skills, experience in media relations, and ability to formulate creative communications strategies and messages. Ideal candidates will have five to eight years of journalism, political campaign, Capitol Hill, PR agency, and/or association experience.

Responsibilities include:

  • Contributing to strategic planning for multiple account teams and interacting with clients
  • Assisting in the day-to-day execution of client work for multiple account teams
  • Managing specific projects and work streams for multiple account teams
  • Writing, including op-eds, talking points, memos, social media content and other communications materials
  • Pitching stories, establishing/cultivating media relationships, organizing press events and supporting other media relations activities
  • Supporting firm leadership in business development, including writing proposals and participating in pitches

If you thrive on finding solutions to complex challenges and want to join our team, please apply by emailing your resume and cover letter to with “Managing Associate Role” in the subject line.

Our company continues to work-from-home during the COVID-19 pandemic, therefore this full-time position will be a remote one for now. We expect to return to an office environment soon, in a flexible fashion. 

We offer a competitive salary and benefits program, including medical, dental, vision, life, short-term and long-term disability insurance plus a 401(k) retirement savings plan. For more information about the company, visit

CLS News
December 6, 2018

WASHINGTON, D.C.—  This week, PR News recognized two Managing Associates at CLS Strategies, Natalie Pavlatos and William Moore, as 2018 PR News' Rising Stars 30 & Under at an awards ceremony at the National Press Club in Washington, D.C. This honor is awarded to budding PR professionals who demonstrate exceptional achievement in the field of public relations.

“Everyone at CLS Strategies is proud of Natalie and William for receiving the PR News' Rising Star award, which recognizes something we see from them at CLS each day – their hard work and dedication to their craft, our clients and fellow teammates,” CLS partner Juan Cortinas said.

Natalie Pavlatos began her career as an intern at CLS Strategies in 2014 and quickly rose through the ranks to Managing Associate. She specializes in public affairs and international work, with an expertise in digital communications and media relations.

Since joining CLS Strategies in 2016, William Moore has become a key member of CLS Strategies’ international and high-stakes litigation communications teams. Moore began his career in strategic communications in Bogota, Colombia, before his move to CLS Strategies. 

CLS Strategies has a long history of PR News' Rising Stars 30 & Under honorees. Managing Director Meghan Keane and Managing Associate Dan Smith were honored in 2017, Managing Director Tim Hogan was honored in 2016 and Partner Ray De Lorenzi was honored in 2015.  Read more about the PR News Award ceremony here.


CLS News
November 12, 2018

New, specialized consultancy will focus on assessing and mitigating threats to brand reputation related to the transformational changes on the horizon caused by artificial intelligence (AI)

NEW YORK (November 12, 2018) – Omnicom Public Relations Group (OPRG) today announced the launch of the AI Impact Group, a specialized consultancy that helps clients assess and mitigate the risks to brand reputation arising from the introduction of artificial intelligence (AI) technologies. The launch of the AI Impact Group coincides with the release of the first comprehensive AI Risk Index, which integrates several layers of research to identify and score the reputational risk of industries and companies adopting AI.

The AI Impact Group will offer strategic consulting engagements to assess the communications challenges, brand vulnerabilities and other internal and external risks associated with a company’s adoption of AI. The cross-agency team can apply robust research and advanced analytics to create proprietary reputation-focused risk assessments for any company deploying AI. Armed with research and a deep knowledge of AI across a variety of industry sectors, the Group’s consultants and communications experts can also craft a tailored AI Roadmap for any business.

Led by Andrew Koneschusky, partner at CLS Strategies, the AI Impact Group fuses the collective experience and subject matter expertise of several OPRG agencies: CLS Strategies, FleishmanHillard Ketchum, Maslansky + Partners, Porter Novelli and VOX Global.  The group is fuelled by a passion for technology, deep understanding of the perceptions of AI and world-class capabilities to meet any communications challenge.

“We are in the midst of the biggest technological change in recent history,” said Koneschusky. “Companies that plan for AI and communicate effectively around it will be well positioned to take advantage of the many benefits the technology brings, including cost savings, improved customer service, rich data insights and other efficiencies. On the other hand, there are serious consequences for those who blindly chase the benefits of AI without understanding the risks. We are already seeing examples of backlash against AI, and the technology is still in its infancy.”

“AI and machine learning present many exciting opportunities that organizations will want to consider and take advantage of – now and into the future. At the same time, these developments represent a new and relatively unexplored threat to brand reputation, and many companies and brands aren’t sure how to assess their risk,” said Karen van Bergen, chief executive officer, Omnicom Public Relations Group. “The AI Impact Group brings together top AI talent from across OPRG communications agencies, delivering a seamless, specialty solution to clients who need to equip themselves for AI’s future. We’re proud to bring this first-of-its-kind offering to market and look forward to helping our clients navigate this uncharted territory and set themselves up for success when it comes to AI.”

According to the International Data Corporation (IDC), worldwide spending on AI will reach $57.6 billion by 2021 – more than quadruple the $12 billion spent in 2017. As businesses large and small make significant investments in AI and race to embrace its benefits, they need to assess and plan for the risks lurking in the shadows. Given the massive changes afoot, Forrester Research, in a November 2017 report on AI-enabled automation, recommended that companies invest in change management internally and PR externally.

To coincide with the launch, the AI Impact Group has released topline findings from its first comprehensive AI Risk Index. This initial index is focused on the retail, manufacturing and transportation industries; future studies will examine other industries. The inaugural study quantifies a brand’s risk based on the company’s positioning related to AI and the perceptions of various stakeholders – consumers, industry employees, policymakers, activists and industry analysts. It also provides guidance to help business leaders understand where top companies are performing best and where those at risk of falling behind are failing. Scores range from 0 to 100, where 0 indicates less risk preparedness and 100 indicates higher risk preparedness.

Overall, the study data revealed that while some industries and companies have less reputational risk than others, no industry or company is fully prepared for the transformational changes on the horizon. AI poses serious risks for all three industries studied—and even the most forward-thinking technology companies still have work to do.

The retail industry is the least prepared for the impacts from AI, earning the lowest overall industry score of 44.0, followed by the manufacturing industry at 49.3 and transportation industry at 55.3. Within each industry there is considerable variation amongst companies:

  • Retail: the company least prepared for the risk earned a 27.9, the most prepared for the risk a 52.6
  • Manufacturing: the company least prepared for the risk earned a 33.3, the most prepared for the risk a 62.0
  • Transportation: the company least prepared for the risk earned a 37.7, the most prepared for the risk a 68.8

For more information or an in-depth briefing on the work of the AI Impact Group and the AI Risk Index results, please contact Tricia Whittemore or Allison Haley.

About AI Impact Group

The AI Impact Group, comprised of specialists from CLS Strategies, FleishmanHillard, Maslansky + Partners, Ketchum, Porter Novelli and VOX Global, is a specialized consultancy with the capabilities and experience to meet any AI communications challenge. In a world where AI is everywhere around us, the human impact of this technology continues to take shape. We help companies begin or continue their AI journey, armed with proprietary data and risk analysis, so they can identify, plan for and mitigate challenges to brand reputation that may occur along the way. To learn more, please visit:

About Omnicom Public Relations Group

Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

CLS News
July 31, 2018

WASHINGTON, D.C. - CLS Strategies has been named a finalist for the PR News Platinum Awards in the Public Affairs category for its successful work with Insulet Corp. – a top ten Forbes Innovative Growth Company – to secure Medicare coverage of its revolutionary Type 1 diabetes (T1D) wireless insulin pump, the “Omnipod.” Prior to securing Medicare coverage in January 2018, the Omnipod was the only FDA-cleared insulin pump not reimbursed by Medicare. This caused many T1D patients using Omnipod to lose access once they aged into the Medicare program unless they could pay out of pocket for the pump.

Insulet turned to CLS Strategies to design and execute a multi-pronged media relations, grassroots and digital campaign aimed at securing Medicare coverage for Omnipod. The work was complementary to Insulet’s ongoing work with the diabetes community, healthcare providers and government relations.  After years of work by Insulet to obtain Medicare coverage for Omnipod, CLS helped bring greater public attention to the consequences of the lack of coverage and the need for it.  Ultimately, this campaign helped to persuade federal health officials to cover this innovative device. Medicare coverage of Omnipod will now provide tens of thousands of T1D patients who age into Medicare freedom of choice in their diabetes treatment therapy.

The PR News’ Platinum PR and Agency Elite Awards Luncheon will take place on September 21 at the Grand Hyatt New York, where the winners will be announced. Sport journalist and producer Hannah Storm will be featured as the keynote speaker of the event.

CLS News
July 3, 2018

Mark Feierstein | Americas Quarterly

Andrés Manuel López Obrador’s decisive victory in Mexico’s presidential election will surely intensify the debate over how he will govern: as the populist firebrand nostalgic for statist economic policies, or as the pragmatic former mayor who governed Mexico City with moderation. Yet López Obrador's more radical impulses will likely have to be tempered by a modernizing Mexico that has largely embraced and is dependent upon a free-market economy integrated with the United States.

Throughout the presidential campaign, AMLO, as López Obrador is widely known, sent mixed signals about his economic intentions. On the one hand, he promised new social programs and government subsidies without clarifying how he will pay for them, raised questions about the sanctity of existing government contracts and threatened to halt construction of a badly needed new Mexico City airport. At the same time, he committed to maintaining fiscal discipline, endorsed the ongoing negotiations with Canada and the United States to update the North American Free Trade Agreement, and assured foreign investors and Mexican businesses he will a sustain a favorable business climate.

AMLO's opponents, and even some supporters, worry that his relative rhetorical moderation during the campaign was merely a tactic to reassure voters who rejected him in his previous two presidential runs as too much of a risk. Whether or not that is the case, AMLO's policy leeway will be limited. The López Obrador administration will need to be mindful of international markets and sensitive to Mexican public opinion, which leans toward moderation.


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