Name: Natalie Pavlatos
Title: Senior Associate
Time with CLS: 14 months
1. In your career, what is the best advice you’ve been given?
Don’t be afraid to take risks and put yourself out there. Some of the most rewarding projects I’ve worked on have been those that were different than anything I’d done before.
2. If you weren’t in the PR industry, what would you be doing?
I’d probably be some form of foreign policy researcher or terrorism analyst. I did my graduate work in terrorism studies and it’s still a passion of mine. The bulk of my interest is in the nexus between terrorism, rhetoric and the media, so I’d still probably try to work communications in somehow.
3. What is your favorite use of social media in PR?
I love being able to find ways to engage with events, holidays and special occasions that have a broader conversation online. I have so much fun with every aspect of it – from finding opportunities such as the Super Bowl and Daylight Saving Time to figuring out the best angle to take.
4. How did you get started in PR?
I took a class in college called ‘Rhetoric of Campaigns and Elections’ which that made me realize that a lot of my interest in politics was really based in communications. It inspired me to take a communications internship with Congressman Keith Ellison’s campaign, which then led to a full-time position as a Finance and Communications Assistant… and the rest is history!
5. What has been a highlight moment in your career with CLS thus far?
My very first letter to the editor placement. I was still an intern at the time, so even though I’ve placed several other op-eds and letters since, that one sticks out as a really special moment that gave me the confidence to take on larger tasks!
6. What is your favorite sport? Sports team?
Depends on the season – if it’s spring, on any given night I’m probably watching the Minnesota Twins (or at least following along on Twitter). If it’s fall or winter, I’m cheering on the Minnesota Vikings.
Yes, I’m from Wisconsin. No, I am not a Packers fan.
7. What was the last book you read?
Notorious RBG – an absolutely fantastic biography of Ruth Bader Ginsburg by Irin Carmon and Shana Knizhnik. That inspired me to pick up my current read, America’s Women by Gail Collins, which has been equally wonderful so far and a great glimpse at a whole swath of American history that doesn’t get its due. I also recently finished and thoroughly enjoyed TransAtlantic by Colum McCann.
8. If you can bring one fictional character from books, television or movies to life, who would you want to work with you at CLS?
Leslie Knope. We’d definitely be besties, drink too much coffee together and bond over Game of Thrones, Joe Biden and Madeleine Albright.
9. What was the last movie you saw?
Star Wars: The Force Awakens. Twice.
10. Dog person or cat person?
Dogs all the way! My family has a lab-collie mix and I lived with a golden retriever puppy after college (and his owner, too, I guess).