December 18, 2015

In our nation’s capital, one in eight households and roughly 30,000 kids don’t know from where they will be getting their next meal. To help meet this need in our community, the CLS Strategies staff came together to make 500 sandwiches and collect healthy canned food and produce for Martha’s Table, a local non-profit organization in Washington, D.C.

Martha’s Table has been working in our community for 35 years. They started in 1979 in response to an increase of poverty and rioting around the 14th street corridor in D.C. 
At the beginning, Martha’s Table offered free food to the neighborhood kids after school. This successful program quickly grew and today Martha’s table provides not only food, but also clothing, education and family support services to almost 20,000 people on a daily basis.

CLS Strategies is proud to support Martha’s Table and help them meet the needs of our community. We hope that our contribution makes a small difference in someone’s life this holiday season.







December 2, 2015

Name: Allison Haley
Title: Managing Associate
Time with CLS:  1 year in February 

1. In your career, what is the best advice you’ve been given?

Always double-check your work! Sometimes our busy schedules and the hundreds of emails we receive cause us to move quickly without thinking-through and reviewing what we write. The best advice I ever got was to slow down, proof read, think strategically and streamline wherever possible. And when in doubt, go old school, pick-up the phone and talk to people.

2. What would you tell yourself if you could go back and give yourself advice on your first day at CLS?

Fresh ideas are a good thing – don’t be afraid to speak-up, brainstorm with the group, challenge your colleagues and work collaboratively. It’s more fun and it helps us serve our clients better.

3. If you weren’t in the PR industry, what would you be doing?

If I wasn’t in the PR industry, I would probably be working in politics right now. That’s the reason why I first came to Washington and it’s where I got my career started. I believe one of the most important policy issues of our generation is climate change and I would love to be working on that issue.

4. What is your favorite use of social media in PR?

One of the most challenging and rewarding things you can do with social media is to create a user-generated content campaign. This means figuring out ways to motivate your online audiences enough to go beyond “liking” or “sharing” something and to instead take an action/participate. Even simple tasks, like encouraging your followers to use a specific hash tag or share a photo, can significantly improve the success of your online programs.

5. How has the PR industry changed since you began your career?

I’m not that old, but even when I started in the PR industry a handful of years ago, digital/online communications was not at the level it is today. I can’t stress enough how important it is to look at communications comprehensively. Digital isn’t the bag of potato chips that you add to your PR sandwich. It’s actually the mayo and mustard on the inside that holds everything together.

6. What is your favorite movie?

Star Wars original trilogy. I’ll also forever love Finding Nemo.

7. Chocolate or vanilla?

Chocolate, preferably dark

8. What is your favorite sport? Sports team?

Michigan State Spartan basketball

9. What was the last book you read?

Eight Hundred Grapes: A Novel. By Laura Dave

10. Dog person or cat person?

Cats all the way.