Name: Allison Haley
Title: Managing Associate
Time with CLS: 1 year in February
1. In your career, what is the best advice you’ve been given?
Always double-check your work! Sometimes our busy schedules and the hundreds of emails we receive cause us to move quickly without thinking-through and reviewing what we write. The best advice I ever got was to slow down, proof read, think strategically and streamline wherever possible. And when in doubt, go old school, pick-up the phone and talk to people.
2. What would you tell yourself if you could go back and give yourself advice on your first day at CLS?
Fresh ideas are a good thing – don’t be afraid to speak-up, brainstorm with the group, challenge your colleagues and work collaboratively. It’s more fun and it helps us serve our clients better.
3. If you weren’t in the PR industry, what would you be doing?
If I wasn’t in the PR industry, I would probably be working in politics right now. That’s the reason why I first came to Washington and it’s where I got my career started. I believe one of the most important policy issues of our generation is climate change and I would love to be working on that issue.
4. What is your favorite use of social media in PR?
One of the most challenging and rewarding things you can do with social media is to create a user-generated content campaign. This means figuring out ways to motivate your online audiences enough to go beyond “liking” or “sharing” something and to instead take an action/participate. Even simple tasks, like encouraging your followers to use a specific hash tag or share a photo, can significantly improve the success of your online programs.
5. How has the PR industry changed since you began your career?
I’m not that old, but even when I started in the PR industry a handful of years ago, digital/online communications was not at the level it is today. I can’t stress enough how important it is to look at communications comprehensively. Digital isn’t the bag of potato chips that you add to your PR sandwich. It’s actually the mayo and mustard on the inside that holds everything together.
6. What is your favorite movie?
Star Wars original trilogy. I’ll also forever love Finding Nemo.
7. Chocolate or vanilla?
Chocolate, preferably dark
8. What is your favorite sport? Sports team?
Michigan State Spartan basketball
9. What was the last book you read?
Eight Hundred Grapes: A Novel. By Laura Dave
10. Dog person or cat person?
Cats all the way.