Name: Tim Hogan
Title: Managing Director
Time with CLS: Two Years
1. What would you tell yourself if you could go back and give yourself advice on your first day at CLS?
The office coffee is usually Starbucks or Peet’s, so throw that coffee shop money into a 401k.
2. If you weren’t in the digital PR field, what would you be doing?
I think I’d be living in a San Francisco co-op, bouncing from one ill-fated start-up company to the next.
3. What dream client/industry would you like to work with?
Earlier in my career, I had the opportunity to create campaigns on behalf of infrastructure and transportation-related causes, fighting for increased emphasis on funding for large-scale infrastructure projects that have been neglected for decades. I took an active interest in the subject matter and would love to work on more campaigns within this industry in the future.
4. How did you get started in digital communications?
After college I had a 2008 Chevy Cobalt, a political science degree and a decent understanding of web development and social media channels. After working for an ad agency in South Carolina, I moved to DC to work on issue-based advocacy campaigns, and I’ve been doing this ever since.
5. How has the digital communications field changed since you began your career?
I think it’s changed drastically due to the constant advancement of technology and the new audiences that are utilizing the digital platforms (like social media and the mobile internet). Within the U.S. particularly, digital strategy can include messaging across social media channels and complex advertising campaigns, all deployed in-house in a matter of hours without needing to involve outside ad agencies and other vendors. This makes response times much faster and allows for more control over the creation and delivery of the message.
6. What is your favorite movie?
I have a a number of favorite movies and it changes almost weekly, but Whiplash (2014) starring Miles Teller and J.K. Simmons is probably my current favorite.
7.Who would play you in the movie version of your life?
I’m told Vince Vaughn, and don’t know if that’s a good or a bad thing.
8. What is your favorite sport? Sports team?
I’m a big Ohio State football fan, and a big Cleveland Cavaliers fan. Outside of those two, I usually just default to Cleveland sports teams.
9. What is your favorite DC social/night “spot”? Favorite place in DC?
I’m a big fan of McClellan’s Retreat (DuPont area) and Lost & Found (Shaw area).
10. If you can bring one fictional character from books, television or movies to life, who would you want to work with you at CLS?
Doug Stamper from House of Cards. The guy is a real go-getter.