October 16, 2015

Name: Meghan Keane
Title: Senior Associate
Time at CLS: 1.5 years

1. How did you get started in PR?

I moved to DC after graduation because I was interested in public policy careers. However, I soon found myself attracted to an internship at a strategic consulting firm that combined everything I loved about the political campaign atmosphere and international politics. With the encouragement of a manager at my internship, I applied to CLS to continue my experience in consulting and PR. I have since been involved in domestic issue campaigns, international accounts and areas like litigation and crisis communications that I might never have thought to pursue!

2. If you weren’t in the PR industry, what would you be doing?

Travel/food writer

3. What dream client/industry would you like to work with?

Issues related to women’s rights and political representation are close to my heart, and I would love the opportunity to work with an organization that seeks to promote women’s voices politically. 

4. What is your favorite use of social media in PR?

I’ve really loved how some brands have embraced new and very visual platforms like Instagram and Snapchat to increase awareness and build a community around their product or message. Some accounts have really stood out to me, despite the fact that their content is not inherently photogenic: the North Face posts stunning photographs and videos of nature scenes, Nike Women posts workouts and motivational quotes and Michelle Obama posts healthy food from the White House garden and encouragement to exercise as part of her Let’s Move campaign to her millions of followers.

5. What has been a highlight moment in your career with CLS thus far?

I am still proud of the time I was able to place an op-ed with an influential publication in Malawi ahead of a key UN vote – and the next day, Malawi’s delegation switched its official stance to vote in favor of our client’s position.

6. What is your favorite DC social/night “spot”? Favorite place in DC?

Duke’s Grocery for delicious food and one of my favorite patios in DC, then Baked & Wired for dessert!

7. What was the last book you read?

Wild by Cheryl Strayed

8. Team Taylor or Team Katy?

Team Tay! We’re a strong group at CLS, and several of us recently went to Nationals Park to see her perform live.

9. If you can bring one fictional character from books, television or movies to life, who would you want to work with you at CLS?

Definitely Olivia Pope, the original DC “fixer.”

10. What’s on your bucket list?

Take a long hiking trip through part of the Pacific Crest Trail (see question #7), Appalachian Trail or up into the Boundary Waters in northern Minnesota.

April 8, 2015

This year’s NCAA March Madness tournament has drawn to a close, having brought with it another thrilling array of bracket-busting upsets (for some), down-to-the-wire nail-biters, and buzzer-beaters that will be shown on highlight reels for years to come. However, the crowning of Duke’s young, talented team as National Champions has put the spotlight on the increasing tendency for top student-athletes to head to the NBA after just a year or two in college. With this in mind, CLS Strategies took to Twitter to examine which players made the biggest impression on viewers this tournament, and which names you can expect to see in the first round of NBA draft picks later this year.

1. Frank Kaminsky, Wisconsin

With mentions in over 10,000 tweets over the course of the tournament, it is clear that the AP Player of the Year won over viewers with his versatility, ability to sink the longest of long three-pointers and impressive dance moves:


While it is unclear whether “Frank the Tank” will be one of the top five NBA draft picks this year, it is clear that the senior now has a national fan base that will be watching closely for his next move.

2. Jahlil Okafor, Duke

Close behind Kaminsky, with over 9,000 overall tweets, fellow Illinoisan Jahlil Okafor solidified his reputation as “the next Tim Duncan” with his power, quickness and impressive dunking skills. Though second on CLS Strategies’ Twitter ranking, many are predicting he will be this year’s number one draft pick.

3. RJ Hunter, Georgia State

Despite his team’s relatively early exit from the tournament, Hunter landed in our number three position due to his impeccably-timed game-winner to upset Baylor in the first round. Even after controlling for mentions of his father and coach, Ron Hunter, RJ was still the subject of nearly 5,600 tweets.

4. Sam Dekker, Wisconsin

Another newly-minted household name is Wisconsin junior Sam Dekker, whose impressive tournament performance – he shot 50 percent from three-point range in the first five games – earned him over 5,300 tweets throughout the tournament and more than one prediction of future success:


5.Karl-Anthony Towns, Kentucky

Although expected by many to be this year’s number one draft pick going into the tournament, Towns did not inspire the avid tweeting some of his other tournament peers did. However, he may have been a victim of high expectations more than anything else, as he showed his versatility on offence and defense in game after game, proving we will definitely be seeing more from this talented player.

January 21, 2015

President Obama’s State of the Union speech last night was full of ambitious plans, unscripted jokes and historic firsts. But what topics mentioned by President Obama resonated with viewers the most? CLS Strategies ran the numbers on real-time Twitter conversations about the State of the Union, and found that the cornerstone of the President’s speech – the economy – was far and away the most tweeted-about agenda item from his speech. President Obama laid out his case for “middle class economics,” focusing on tax cuts, paid sick leave and maternity leave, and expanded access to child care. 

The second-most tweeted pillar of the President’s agenda was his new proposal to establish free and universal community college for “those who are willing to work for it.” This was followed closely by tweets responding to Obama’s wide-ranging national security agenda, which included an assessment of Afghanistan and Iraq, the civil war in Syria, transnational terrorist organizations such as ISIL, the downfall of Russia’s economy, ongoing nuclear negotiations with Iran, and the recent movement toward warmer relations with Cuba. 

The loser of the night? Cybersecurity, which had been anticipated as a central theme of the President’s speech in the wake of the Sony hack, was the subject of less than 9,000 tweets overall and was given less attention in the President’s speech than expected.

One notable outlier from our analysis was President Obama’s discussion of America’s “values,” which encompassed everything from ending torture and closing Guantanamo, to embarking on civil, bipartisan debates to come to agreements on issues such as immigration and criminal justice system reform. While Twitter conversations around the other topics peaked and then fell, our graph below shows that discussions on these social, values issues continued on into the hour after the speech ended. While some of these subjects are controversial, many are impactful on a deeply personal level, from condemning the persecution of gay, lesbian, bisexual and transgender people to evoking the incidents in Ferguson, Missouri. Between these social issues and the President’s economic and education proposals, our analysis underscores that what people respond to most are issues that impact their personal lives and identities. 

July 14, 2014

Every four years, Americans have to face the common refrain coming from all corners of the world claiming that Americans just don’t watch or care enough about soccer. This year, thanks to an inspiring World Cup performance by the U.S. Men’s National Team (USMNT) as well as data from Twitter, we can begin to dispel that myth. 

The world’s most-watched sporting event has likely become the world’s most-tweeted event ever after this weekend’s final, and the United States led the charge in the digital realm. Americans took to their hashtags and hashflags in staggering numbers to cheer, congratulate and encourage the USMNT as it emerged intact from the ‘Group of Death’ and took on Belgium in the Round of 16. But as some maybe would have expected, Americans did not tune out and sign off as soon as the U.S. was eliminated. Quite the opposite: people in the U.S. supplied more than half of the tweets about the semifinal nailbiter between the Netherlands and Argentina as well as this weekend’s slow-burning final between Argentina and Germany. Americans also did their part to make the Brazil v. Germany debacle the most-discussed single sports game ever on Twitter.

So next time you hear someone bemoaning Americans’ lack of interest in soccer, you can point them in the direction of this infographic, or this one from Twitter illustrating that if the World Cup was based entirely on hashflag use, the U.S. would have run away with the FIFA World Cup trophy. Unfortunately for the USMNT, that is not the case, but they can take comfort from the fact that all social media indicators show that more Americans than ever before will be tuning in to cheer them on in 2018.