PRWeek: Bob Chlopak Shares Advice for Brian Williams and NBC News

Following the Brian Williams self-induced crisis triggered by his false claims that his helicopter was hit by enemy fire in Iraq, Bob Chlopak spoke with PRWeek to share his advice for the NBC Nightly News anchor and the network. 

Six crisis communicators: What we'd tell Brian Williams and NBC News to do next
PRWeek
By Diana Bradley
February 10, 2015

Is Brian Williams’ reputation beyond repair? As the controversy surrounding the NBC Nightly News anchor continues to snowball, PRWeek asked six crisis communications experts to share their advice for Williams and the network.

Bob Chlopak, partner, CLS Strategies
NBC is mishandling the situation by allowing Williams himself to dictate its response. The only possible path to saving Williams’ job – and his significant value to the network – begins with an independent investigation of the facts.

Williams’ apology fell short and will not stop the damage caused by his false claims. He must take full responsibility for all of his exaggerations or falsehoods, and give viewers concrete reasons to believe that they can trust him again in the future [...]

Read the full article at PRWeek here.