Following the Malaysia Airlines' decision to release its first public statement on Flight MH17 on Twitter, Bob Chlopak sat down with PRWeek to discuss how businesses should communicate during a crisis when the facts are unknown.
Crisis experts: Malaysia Airlines had to respond where news is breaking - on Twitter
By Frank Washkuch, Diana Bradley, Lindsay Stein
July 17, 2014
Comms experts who spoke with PRWeek largely supported Malaysia Airlines’ decision to make its first public statement on Flight MH17, reportedly shot down over Eastern Ukraine killing all 295 people on board, on social media. Yet many acknowledged its drawbacks, as well.
Because the crash set off a fluid, fast-moving story, trying to "stay with it or stay in front of it" is important for the airline, says Bob Chlopak, founding partner of CLS Strategies. He adds that it is particularly important after its reputation took a hit following the disappearance of Flight MH370 earlier this year [...]
Read the full article at PRWeek here.