PRWeek: Andrew Koneschusky explains why CDC, Emory have scored high marks for Ebola crisis comms

For anyone who’s seen the 1995 movie Outbreak, or even for those who haven’t, the thought of intentionally importing a deadly virus with no known cure into the US is terrifying.

Yet, as two American doctors infected with Ebola made their way to Atlanta in recent days, the news coverage was relatively measured, devoid of the sensationalism that could have easily accompanied these rare events.

Credit the Centers for Disease Control and Prevention and officials at Emory University Hospital. While often it’s easy to recognize when communications efforts go awry, it’s not so obvious when high-stakes situations like these are handled well. In this case, officials have been making all of the right moves.

Read the full article at PRWeek here.