Intern Spotlight: Amy Friedlander

Intern Spotlight: Amy Friedlander

Amy graduated from the Roy H. Park School of Communications at Ithaca College where she earned her undergraduate degree in Integrated Marketing Communications and Legal Studies. During her time there, Amy worked with Ithaca College Event Services as an Event and Marketing Coordinator where she managed various student organization and admission events on campus. Prior to CLS, Amy interned at National Cinemedia’s Ad Sales Marketing Department and at the Pace Women’s Justice Center as a student law intern. A native New Yorker, Amy is excited to experience post-graduate life in D.C.

Who/what has had the most impact on your academic or professional interests?

One of my legal professors acted as a mentor to me throughout my time at Ithaca. I enrolled in her Legal Environment of Business course my sophomore year, which initially sparked my interest in law and encouraged me to declare my Legal Studies minor. I took two other courses with this professor, and she inspired me throughout my college experience.

What do you look for in an internship experience, and how has this shaped your career goals?

I’ve been fortunate to have had great internship experiences so far. What I value most is being included in and working on meaningful projects. From past internship experiences, I’ve learned how to perform in a professional environment, collaborate with professionals and prioritize assignments. Contributing hands-on work that benefits the company makes interning worthwhile. My experiences have helped me figure out which subjects most interest me and allowed me to view my career path more comprehensively.

What are your long-term career goals?

My long-term career goal is to join a company that works on inspiring projects and allows me to do meaningful work in social justice and activism. I hope to make a difference and contribute positively to the overall environment wherever I am. Specifically, I am considering pursuing a law degree in the future, but for now, I want more work experience under my belt to better inform my long-term career path.   

What has surprised you so far about your journey towards your career goals? 

I’ve been most surprised by the vast spectrum of careers in the communications industry and the niche markets that exist within it. As a result, I am excited to work for an organization that combines my interests in many different disciplines and apply skills I’ve learned from various fields. 

Can you expand on your interest in public relations?

My Integrated Marketing Communications major at Ithaca had a heavy focus on public relations. In my Public Relations and Writing for Public Relations courses, I learned how to write press releases and other content for mainstream and social media. Applying classroom lessons to real-world situations in a business setting has given me a well-rounded view of the importance of public relations. It’s intriguing to me how much public relations can shape a company or individual’s persona, and how that impacts their overall success.  

What comes easiest to you as an intern at CLS Strategies?

My previous internships and academic experiences in Public Relations has allowed me to start my CLS internship with some knowledge of Cision and other common PR tools and trends. This background knowledge has slightly eased the learning curve and given me confidence in my abilities.

What has been your biggest challenge as an intern at CLS Strategies? How do you address that?

My biggest challenge so far has been joining long-term projects and putting them in context. Oftentimes, I jump into a project in the middle of an ongoing scandal or lawsuit. Therefore, in order to catch up, I’ve had to quickly educate myself on the cases by conducting outside background research and scanning previous work the CLS team has provided for its clients.

What is your favorite thing about living in Washington, D.C.?

I just moved to D.C., so I’m enjoying exploring the city and all of its unique and historic neighborhoods. I love art museums, and D.C. has an amazing collection that I’m excited to tour, including the Renwick Gallery and the National Museum of Women in the Arts. 

On our website, we ask all of our staff to share three things about themselves. What are three things about yourself that we might not know?

  1. I studied art history in London the Spring semester of my junior year. While at the Royal Academy of Arts one morning, I came within inches of Queen Elizabeth II.
  2. I’m very interested in fashion and design, and I spent three summers at the Fashion Institute of Technology.
  3. I’m a Jeopardy enthusiast and love going to trivia nights.
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