Whether helping a Fortune 500 company overcome a reputational crisis that spread across the front pages of newspapers in Mexico, developing political strategies for presidential candidates across Latin America, or building a coalition of third party groups to bolster one of the life insurance industry’s main retirement products, Juan Cortiñas is a trusted communications advisor to governments, corporations and political leaders.
Juan’s work at CLS Strategies runs the gamut of communications from public affairs, crisis and political communications. He helped create and establish Americans for Secure Retirement, a coalition which united dozens of minority and other advocacy groups in raising their voices in support of the importance of annuitization as part of Americans’ retirement plans. Working for the UN Foundation, he helped raise public awareness about the US return to UNESCO, secure peacekeeping funding and advised the Secretary General’s office on how to deal with the oil-for-food crisis. He has also advised retired NFL players seeking to raise awareness about the devastating impacts of concussions as part of their historic legal filing against the league.
Juan’s expansive international portfolio includes work in all major Latin American countries advising political leaders and corporations. He has worked with some of the leading political leaders in Latin America such as Argentine opposition leader Sergio Massa and Venezuelan presidential candidate and Governor Henrique Capriles, helping with political communications, campaign strategy and developing digital-based campaigns.
For Hunt Oil, he managed communications in the US and Peru with regards to the Peru LNG project, the largest infrastructure project in that country, helping the sponsors secure important financing from multilateral institutions. He advised leading cosmetics company MAC to overcome a growing public relations imbroglio in Mexico after the company’s names for a new cosmetics line offended a large part of the Mexican public. He has also counseled some of the largest companies in Latin America including Empresas Polar, Grupo Santo Domingo and Techint, among many others.
Prior to joining CLS Strategies Juan was the press secretary for Representative Ileana Ros-Lehtinen. He later worked as the communications and government relations director for the Puerto Rico Federal Affairs Administration where he led the legislative strategies and communications efforts in Washington. He earned a B.A. in international relations and political economy from Michigan State University and a Juris Doctorate from the Catholic University of America. A Puerto Rico native, Juan is fluent in Spanish.