CLS Strategies Intern Spotlight: Mollie Birer

CLS Strategies Intern Spotlight: Mollie Birer

Mollie Birer is a senior at The George Washington University (GWU) majoring in communications and minoring in fine arts and journalism & mass communications. She is originally from south Florida, and chose to attend GWU for the internship experiences it offers (like this one!). During her time at GWU, she also studied abroad in Sydney, Australia for a semester. 

Who/what has had the most impact on your academic or professional interests?

Surprisingly, a class I took in seventh grade called Media Literacy. Taking that class is when I became interested in the digital world, and ultimately proved to be the reason why I chose to major in communications and pursue a career in it. I found the effects of the media fascinating and wanted to learn more.

What do you look for in an internship experience, and how has this shaped your career goals? 

To learn as much as I possibly can! Gaining knowledge has helped shape and drive my career ambitions. One day, I want to be able to pass on all the knowledge I have gained by successfully teaching others and coming up with successful campaigns for clients. 

What are your long-term career goals?

To become an executive at a large PR firm with an international presence.

What has surprised you so far about your journey towards your career goals? 

That no internship or company is the same and all opportunities possess their own challenges and benefits.

Can you expand on your interest in public relations?

My interest in public relations is directly related to the digital world. I think it’s very interesting how the digital world has completely changed public relations and communications. Additionally, it has given public relations firms more opportunities that weren’t possible before. 

What comes easiest to you as an intern at CLS Strategies? 

Since I’ve done press clips at a previous internship, they came easily at CLS. I already knew how to properly format press clips and how to use Google News effectively.

What has been your biggest challenge as an intern at CLS Strategies? How do you address that?

Learning the important things about each client. Every client is different, with their own unique issues, so knowing what is most important about every client is challenging. I’ve addressed it by doing outside research on the clients and asking the Associates questions!

What is your favorite thing about living in Washington, D.C.?

There is always something new to see and do!

On our website we ask all of our staff to share three things about themselves. What are three things about yourself that we might not know?

1.    I’ve been skydiving twice.
2.    I love black olives.
3.    I’ve given a speech in front of Hilary Clinton and Vice President Joe Biden.

 

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