CLS Strategies Intern Spotlight: Haley Bowcutt

CLS Strategies Intern Spotlight: Haley Bowcutt

Haley Bowcutt is a rising senior at American University (AU) majoring in Film and Media Arts and minoring in Graphic Design, Marketing, and Business and Entertainment. She is originally from Annapolis, Maryland. She competes in Division I field hockey at AU. Last year, her team won the Patriot League in 2016 and went on to compete in the first round of the Sweet 16.In her last internship, she helped produce a new show on Food Network called BacoNation (airing in August!). Haley is also the designer of a music, fashion and culture magazine called Nyota, and is currently the Vice President of Marketing at American University’s American Marketing Association.

Who/what has had the most impact on your academic or professional interests?

My mom has had the most impact on my academic career. Not in that she has inspired interest in one field or another, but she has taught me that any path I choose to go down, I can only go with the full intention that I am to do my absolute best. 

What do you look for in an internship experience, and how has this shaped your career goals?

I came here to learn as much as I could! Whether I was actively participating or simply observing, I came away from this internship with tons of new knowledge about public relations. As the digital production intern, it was a huge bonus to be able to take away new pieces I created here to show in my portfolio, and has also deepened my interest in working more with graphic design in the future.

What are your long-term career goals

My long term goal is to work as the creative director at an advertising agency. 

What has surprised you so far about your journey towards your career goals?

I am constantly surprised by how my experience in one area can be applied to or assist in my work in another area. I came into college not knowing exactly what I wanted to do, and I am still surprised at how I’ve picked up multiple minors, internships and jobs that have all given me very different experiences that have woven together in a way that sets me up well for my future career goals. 

Can you expand on your interest in public relations?

Since I am more involved in the digital/creative side of public relations, I am most interested in the constantly changing ways to not only reach the public, but get and hold their attention. Today, there are so many different media platforms and tools that communicators need to always be thinking of new, appealing ways of holding the public’s ever-decreasing attention span for long enough to get their message across. 

What comes easiest to you as an intern at CLS Strategies?

Although not always the “easiest,” my most enjoyable work is when I’m given loose instructions to create something that serves a certain purpose and gets a specific message across, and then given creative freedom to turn that into anything I think looks good (with later edits from the team, of course)!

What has been your biggest challenge as an intern at CLS Strategies? How do you address that?

My biggest challenge as an intern is handling multiple different projects from several different accounts at once. When I have a project in front of me, I often pour all my attention into that one thing until it’s completed to my liking. It can be hard to switch gears from one project to the next as needed, and then return to that project with edits in mind and refamiliarize myself with the style of that graphic once again.

What is your favorite thing about living in Washington, D.C.?

My favorite part about D.C. is that there is so much to see and do for free, there’s no way you could fit it all in over one summer.

On our website we ask all of our staff to share three things about themselves. What are three things about yourself that we might not know?

• I know there is a lot of controversy around this topic, but I love pineapple on my pizza.

• Before I started playing field hockey I was a gymnast, and competed through level 7 by the time I was 10 years old.

• I am a crab dip connoisseur on the hunt for the best crab dip in America, so I have to get it every time I see it on the menu. So far the best crab dip is at McGarvey’s Saloon and Oyster Bar in Annapolis, MD. My grandma’s crab dip is a close second.  

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