CLS Strategies 10 Questions: Rob Corradi

June 13, 2017

CLS Strategies 10 Questions: Rob Corradi

Name: Rob Corradi
Title: Managing Associate
Time with CLS: 9 months 

1. In your career, what is the best advice you’ve been given?

One of my first bosses (who was also one of the best writers I’ve met) used to say that you can measure the quality of a company/non-profit/organization by the way it treats its junior employees. If you support, challenge, and encourage those with the least authority and power – if they are the best-treated and most respected members of your team – then they’ll do good work, and everyone up and down the organizational ladder will reap the benefits. He reminded me that today’s interns and assistants are tomorrow’s CEOs and Senators; be kind to them now, before they’re running the world. 

2. What would you tell yourself if you could go back and give yourself advice on your first day at CLS?

I would have walked around the neighborhood before I came on board – there are so many great lunch spots and other businesses to explore here.

3. If you weren’t in the PR industry, what would you be doing?

I’d probably still be writing. Whether that would be speechwriting again or something different, like sports reporting or political commentary, is anyone’s guess. The truth is that once you start writing every day, it’s hard to stop.

4. What dream client/industry would you like to work with?

I’ve always liked the idea of unlikely pairings – taking two people from different walks of life, or who have different political ideologies, or who come from different faith or cultural traditions that remain a strong influence in their lives, and working with those people to begin conversations about the toughest issues facing our world. I’d love to bring leaders from different industries together to give sequential talks, write joint commentary pieces and other activities. 

5. What is your favorite use of social media in PR?

I love that we can use social media to tell stories. Not too long ago, only a few select people had platforms capable of reaching large groups of people. But social media is about sharing and engagement, and that’s the most rewarding part of using it as part of a PR campaign: seeing stories get told in new places which would have otherwise remained in the dark. 

6. Chocolate or vanilla?

Chocolate. The best stuff is from Trickling Springs Creamery in Chambersburg, PA (just over the Maryland/Pennsylvania line).

7. Who would play you in the movie version of your life?

Who I’d want it to be: George Clooney
Who it would actually be: Richard Schiff (let’s just be honest with ourselves here)

8. If you can bring one fictional character from books, television or movies to life, who would you want to work with you at CLS?

This is cheating a bit, but I’d have to say the whole Incandenza family (from Infinite Jest). I re-read that book at least twice a year, and I always feel like I’m learning something new about this funny, sad, and dysfunctional group of people. Or I’d go with Jake Barnes (from The Sun Also Rises) – a narrator who manages to be honest about everything, including his own faults.

9. Dog person or cat person?

I’ve always been a dog person, but my wife and I are the proud owners of a rescued cat, so let’s go with: temporary (and pet-specific) cat person.

10. Which superpower would you choose: the ability to fly, time travel, or invisibility?

Can you remain invisible while you time travel? If so, I’ll choose that.

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